Cultural events in Turku

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Benchmarking cultural events in social media in Turku, February 2013[muokkaa]

(Leigh Ann)

I compared several larger institutions/organizations and a couple of smaller ones. Results are as follows:

Tiivistelmä suomeksi / Finnish summary: Sivu esittelee turkulaisia sosiaalisessa mediassa julkaistuja tapahtumia ja hankkeita helmikuussa 2013.

City of Turku[muokkaa]


Twitter: 3,792 tweets, 12 following, 906 followers

Slideshare: 0 followers

 0 activity, only 3 welcome slides (one in Finnish, one in Swedish, one in English)

 could be used to promote, supplement, or document an event

Youtube: 21 subscribers, 18,150 video views

 used to capture and share events that have already taken place

Picasa: shares pictures of events, for example festivals

 no interaction

Issuu: Profile views 0, Impressions 68219, Bookmarks received 0, Subscribers 2, Member since Apr 01, 2011

 Kulttuuria Turussa, digital version of a Turku culture magazine with cultural events featured.

 Finnish and Swedish publications

Blogs: city officials, lots of personal blogs for Turku 2011, more about abstract ideas than actual events

Facebook page: 1,911 likes • 204 talking about this

 pictures capturing events

 random mentioning of events with links to city’s website

 not the best place to find cultural events

Turun taidemuseo (Turku Art Museum)[muokkaa]


Facebook page: 798 likes • 46 talking about this • 523 were here

 advertises events happening at the museum

 has organized 18 Facebook “events” (starting in 2011)

 current activity

 only in Finnish

Aboa Vetus & Ars Nova (Museum of History and Contemporary Art)[muokkaa]


Facebook page: 464 likes • 44 talking about this • 227 were here

 advertises events happening at the museum

 has only organized 3 Facebook “events” (starting in 2011)

 links to other cultural events

 current activity

 mainly in Finnish, also Swedish and English

Mary Art Project (example of an individual artist)[muokkaa]


Blog: 11 Members, Blog Archive 2013: 2 posts, 2012: 3 posts, 2011: 11 posts, 2010: 36 posts

 advertises an describes events in detail

 current activity

 in English, links to Finnish sites

 remote, hard to find

Turun kaupunginkirjasto (Turku City Library)[muokkaa]


Facebook page: 2,856 likes • 58 talking about this • 453 were here

 around 250 Facebook events (starting in 2009), including events at other libraries in Turku

 current activity, but has slowed over past few years

 mainly in Finnish, also Swedish and English

 wide variety of events, mainly free, multicultural and domestic

Turun linna (Turku Castle)[muokkaa]


Facebook page: 1,529 likes • 100 talking about this • 4,055 were here

 4 Facebook events (starting in 2012), more regular and recent event posts on the Wall

 culture-related links (culture magazine with events)

 many events held here are advertised through other organizations, maybe?

 mainly in Finnish, tiny bit in Swedish

Example of a “pocket group”: Ladybirds (group of female British expats living in Turku)[muokkaa]

Facebook page: 23 members

 sporadic event announcements, casual get-togethers posted on Wall, not as “events"


Overall, the Castle and the City Library seem to be the most active users of social media to advertise events. Aboa Vetus is also active and includes links to events beyond (but still connected to) their own museum. Turku City, seems to offer a variety of social media, but in fact, only a small percentage of the tools are being used. Facebook is the social media tool of choice for most cultural organizations and people organizing cultural events. Photosharing is also used, but is not very interactive. Twitter is popular with the City of Turku, and it is assumed that event information is, at times, included in those tweets. Blogs can be useful, but hard to find for people who are not "in the know". It is difficult for speakers of other languages than Finnish to find information about cultural events outside of “pocket groups”. “Pocket groups” that preserve minority cultural heritages thrive on social media.

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